Jenny Cao-Wu is the founder of Freshionable.com, an online boutique and marketplace providing stylish career attire for today’s fashion forward, young professional. Having faced the challenge that many women encounter in not being able to find career attire that fit their personality and style, Jenny founded Freshionable to provide women accessible, unique, yet professional clothing that would enable them to more effectively express their personal brand. Jenny also blogs about fashion at www.caobella.com and has been a guest style contributor to Lucky Magazine and The Daily Muse. Most recently, Jenny was a stylist for the Goodwill Goes Glam fashion show.
Previously, Jenny lived in Boston, where she worked as a strategy consultant in Capital One’s Corporate Strategy group. While at Capital One, Jenny developed business strategy across the credit card, brokerage, and mortgage lines of business and was part of the team that worked on the $9 Bn acquisition of ING Direct. Jenny graduated cum laude from Harvard University, where she studied economics and neurobiology. Currently, she resides in Honolulu, Hawaii.